The improvement of sales volume of stores depends

2022-07-22
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Introduction: first of all, let the access in the store be blocked, like a maze, so that customers can't get out of it. The common way is to set up several 'middle islands' in the store, which are often reflected by folding frames. The longer the customers linger inside, the more likely they are not only to buy, but also the customers outside are more willing to enter when they see many people inside

commodity positioning is the basic course of each business. Different positioning will naturally lead to different ways of commodity display. Here are some basic rules to teach you, which may make your clothing brand (store) sell better

a. popular brands: because they earn profits by running, many clothes should be placed neatly on the desktop, which will give customers the feeling of shopping, which is also in line with the habit of buying clothes

b. mid range fashion brands: the number of underwear displayed on the desktop should be greatly reduced, and several sets of clothes can often be displayed in front, with tops, (skirts) and accessories matching the brand style, which can attract fashion conscious consumer groups to the store

c. brands that follow the high-end route: learn from those international brands. There is often only one (set) of clothes displayed on the desktop. This set of clothes is not only displayed on an inclined plane, but also mostly placed in a glass cabinet, which is easily inaccessible to customers

especially in large underwear markets and stores, good channel setting can definitely improve sales, and its principle is to make customers "easy to enter but difficult to exit"

first of all, let the access in the store be blocked, like a maze, so that customers can't turn around inside. The common way is to set up several "middle islands" in the store, which are often reflected by folding frames. The longer the customers linger inside, the more likely they are not only to buy, but also the customers outside are more willing to enter when they see many people inside

the second is to set up a rest area, that is, a sofa and so on. Customers are tired of shopping. Sitting on the sofa waiting for friends is your opportunity to increase sales

the first is the choice of the main color of decoration. The most "stupid" way is to choose black, white and gray. Such main colors will not steal the style of clothing. After all, underwear stores do not sell decoration

after the decoration style is determined, it is the choice of columns, poles, partitions, desktops, etc. These things are used to hang clothes, and it is also important to choose them well. The principle is to conform to the brand style and positioning, and never steal the limelight of clothes

for an underwear store, the electricity cost of lighting is really high, but if you want to make good sales performance, this money cannot be saved. Man is a phototactic animal. Light naturally attracts eyeballs, but light depends on darkness, which requires attention to the technology of light application

decorating stores is to improve the sales of underwear. In foreign countries, the decoration style of underwear stores, window design, underwear display, etc. are all a great knowledge. If this series of work is done in place, the sales of the same underwear can increase by 15% to 30%

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